Reducing Junk Food Marketing to Children

As of January 1, 2016, Modelēz, the company behind Oreos, Ritz Crackers, and Cadbury Chocolate, will no longer advertise products directly to children under age 12. (Currently they apply nutrition standards to determine which products they market to kids.) This is a positive step towards reducing junk food marketing to children.

First, we congratulate members of the Food Marketing Workgroup—especially the Interfaith Center on Corporate Responsibility—for their role in making this happen. Changes like this remind us that although company self-regulation is not perfect, it continues to evolve and improve as long as we keep urging companies to do better.