Why small business should lobby. As a small business owner, we ask ourselves if lobbying is a good method to be heard,  and not be silent. As a small business, you face three choices when persuading lawmakers to simplify regulations or adopt legislation.

  1. Sit on the sidelines
  2. Petition
  3. Lobby

Most small businesses typically do nothing.

Some businesses to choose to join an organization and, pay dues ad sign petitions in order to promote your cause. The issue here is that because you joined a trade or organization to help lead a specific cause your dues supports these causes whether you agree with them or not.

If you have a larger budget and resources, you can hire a PR firm, public affairs staff or a lobbyist.

Understanding there is plenty of red tape and processes to break through to, we need to ask how can you cut through the red tape and get the regulations passed you want?

OK, to lobby effectively, you need three basic “3C” fundamentals:

  • Control
  • Constituents
  • Capacity


If you choose to work with a strong industry group, this will provide some comfort and confidence however, you sacrifice control of your message, the campaign and you delegate execution into the hands of the organization you chose to work with.

You remain in control if you have the budget to hire your own PR firm or staff. This allows you to preserve your full message. This is a great process to control your issue but, it’s expensive and there is no guarantee of success.


We all need supporters (voters). If you don’t have a captivating method to plead your case and convince others to join your cause, nothing will happen.

Good supportive exception occurs when your cause is built on passion and strong public support that may affect us all. For Example: Amber Alerts.

Joining groups like a local business council or specific non-profits that have voters who believe in the same thing you do is a step in the right direction.


Joining a professional or trade association can increase your chances of success.

Large corporations and special interests, have unlimited resources, which gives them strong staying power. They understand the economic and political benefit of applying those resources to correcting any laws that impact their business regulations that impede their interests.

So joining these organizations may help a small business person compete and lobby successfully.

The Solution:

Let’s get a law passed on a shoe string budget.

You can craft your message. You can control the debate and find the best arguments to support your cause through crowd sourcing. You can reach supporters, voters, customers and suppliers around the country who have similar interests. You can lower costs by sharing the lobbying expense with a broad group of people.

Utilizing the 3 C’s control, constituents and capacity, you can overcome bureaucratic legislative limitations.

Discover and identify the Congressman who sits on the Committee related to your issue. Coordinate with voters from many different Congressional districts with the same singular issue all coordinated in one campaign by one lobbyist. You can gain incredible political power.

You need to identify and work with other small businesses convincing them to join you to implement the legislative changes and solutions that you want to happen.

Ask your friends and business associates to help. It takes more than voting. Political engagement needs to be part of your ongoing daily strategy.

If you are interested to learn more about lobbyists or hiring as lobbyist for your cause.

Contact us today!

Phone: 707-557-7007

Email: Patrice@brandgov.com

Website: www.brandgov.com