Client: City of San Pablo
Overview:
The San Pablo Beautification Project was a collaborative effort between BrandGOV and the City of San Pablo, aimed at addressing the pressing issues of illegal dumping, littering, and improving community engagement within the San Pablo neighborhoods.
Challenges:
- Illegal Dumping Epidemic: San Pablo was grappling with an excessive number of illegal dumping incidents, tarnishing the community’s aesthetics and environmental health.
- Lack of Awareness: Many residents were unaware of existing community programs and resources, limiting their participation in local initiatives.
- Community Engagement: There was a need to foster a sense of pride and responsibility within the community to reduce littering and dumping.
Objectives:
- Reduce illegal dumping in San Pablo neighborhoods.
- Increase awareness of community programs available.
- Foster community pride to reduce littering and dumping.
Key Strategies:
Task 1: Outreach Plan
- In-Person and Digital Approach: BrandGOV designed a comprehensive outreach plan comprising both in-person and digital strategies to maximize community reach.
- Stakeholder Engagement: Meetings with San Pablo City staff and the Litter and Illegal Dumping Task Force were held to define the project scope and recommend innovative community engagement methods.
Task 1.1: Timeline Development
- BrandGOV developed clear timelines for each project deliverable, ensuring efficient progress tracking and collaboration with San Pablo staff.
Task 2: Outreach Materials
- Research and Competitive Analysis: A thorough analysis of nationwide projects and a SWOT analysis were conducted to create unique outreach materials.
- Multilingual Materials: Materials were developed in English and Spanish to cater to San Pablo’s diverse community.
Task 2.1: Beautification Logo and Slogan
- A captivating logo and slogan were developed to represent the San Pablo Beautification Program, fostering community identity and engagement.
Task 2.2: Poster Development
- Posters were created to promote disposal options, cleanup activities, and to call for Neighborhood Champions applications. These were strategically placed at schools, libraries, businesses, and city offices.
Task 2.3: Banner Creation
- Banners were designed to promote the campaign at key locations, including the pocket park and nearby soccer fields.
Task 2.4: Flyer Creation
- Flyers highlighting disposal options were produced and distributed by the City of San Pablo, providing residents with crucial information.
Task 2.5: Social Media Engagement
- A series of social media content and videos were developed, focusing on litter and illegal dumping enforcement, prevention, disposal options, and cleanup events. Content was adapted for various social media platforms.
Task 2.6: Illegal Dumping Cameras
- The promotion of illegal dumping cameras and enforcement efforts was initiated, with community input gathered for ideal camera placements.
Task 2.7: Postcard Development (Optional)
- Postcards containing information about the Bush Ave pocket park and cleanup events were created and mailed to Old Town neighborhood addresses.
Task 3: Neighborhood Champions Program
- A community engagement initiative was launched, the “Neighborhood Champions Program,” aiming to empower community members as liaisons for the beautification program.
- Selection criteria were established, and two champions from distinct neighborhood zones were chosen to receive $2,000 stipends each.
Results:
- A significant reduction in illegal dumping incidents.
- Increased awareness of community programs.
- Heightened community pride and reduced littering and dumping.
- Enhanced community engagement through the Neighborhood Champions Program.
Conclusion:
The San Pablo Beautification Project, executed by BrandGOV in close collaboration with the City of San Pablo, successfully tackled the challenges of illegal dumping and littering while fostering community engagement. By combining innovative outreach strategies, multilingual materials, and community-driven initiatives like the Neighborhood Champions Program, San Pablo now enjoys a cleaner, more engaged, and proud community.
For more information on how BrandGOV can help transform your community, contact us today.
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