Overview:
In this case study, we delve into the dynamic world of BrandGOV, a government-oriented initiative dedicated to promoting causes and communities. With a strong track record in crafting impactful cause logos, designing captivating campaign landing pages, and producing compelling graphics, BrandGOV also excels in multi-lingual capabilities, live stream production, and expertly managing social media communities. This study focuses on their digital marketing campaign, aimed at elevating their online presence and fostering meaningful engagement with their audience across various social media platforms. We will assess the performance and social media engagement results of this campaign over a span of seven months.
Reporting Period: April 2, 2021 – October 5, 2021
Campaign Metrics:
VaccinateSolano / Together Towards Health
- Contract Ends: November 13, 2021
- Total Campaign Reach: 29,992
Vote Safe
- Contract Ends: September 14, 2021
- Total Campaign Reach: 12,663
Love Protect Us
- Contract Ends: September 30, 2021
- Total Campaign Reach: 4,788
Listos California / Disaster Preparedness
- Contract Ended: January 30, 2021
- Total Campaign Reach: 472
Social Media Page Monthly Metrics:
Reporting Period: April 2, 2021 – October 5, 2021
Facebook Page Reach:
- April: 4,597
- May: 299
- June: 1,360
- July: 5,758
- August: 6,133
- September: 17,012
- October: 481
- Total Facebook Posts:
- April: 47
- May: 33
- June: 59
- July: 61
- August: 80
- September: 133
- October: 9
- Instagram Reach:
- April: 0
- May: 0
- June: 0
- July: 278
- August: 179
- September: 236
- October: 71
- Total Instagram Posts:
- April: 4
- May: 2
- June: 0
- July: 22
- August: 36
- September: 95
- October: 9
- Twitter Reach:
- April: —
- May: —
- June: —
- July: 338
- August: 1,556
- September: 3,485
- October: 428
- Total Twitter Posts:
- April: —
- May: —
- June: —
- July: 19
- August: 29
- September: 91
- October: 4
Social Media Page Cumulative Metrics:
- Facebook Page Likes:
- April: 178
- May: 184
- June: 190
- July: 210
- August: 216
- September: 245
- October: 246
- Facebook Followers:
- April: 196
- May: 204
- June: 210
- July: 231
- August: 303
- September: 339
- October: 340
- Instagram Followers:
- April: 0
- May: 0
- June: 0
- July: 85
- August: 110
- September: 124
- October: 131
- Twitter Followers:
- April: —
- May: —
- June: —
- July: 3
- August: 6
- September: 16
- October: 16
Campaign Metrics: VaccinateSolano / Together Towards Health
- Contract Ends: November 13, 2021
- Total Campaign Reach: 29,992
Campaign Metrics: Vote Safe
- Contract Ends: September 14, 2021
- Total Campaign Reach: 12,663
Campaign Metrics: Love Protect Us
- Contract Ends: September 30, 2021
- Total Campaign Reach: 4,788
Campaign Metrics: Listos California / Disaster Preparedness
- Contract Ended: January 30, 2021
- Total Campaign Reach: 472
Key Findings:
- BrandGOV’s social media pages experienced varying levels of engagement, with Facebook consistently having the highest reach and Instagram and Twitter showing lower engagement.
- Cumulative metrics indicate gradual growth in Facebook Page Likes and Followers over the seven-month period, with Twitter and Instagram also showing modest growth.
- The “VaccinateSolano / Together Towards Health” campaign was the most successful in terms of reach, with a total of 29,992.
- “Vote Safe” and “Love Protect Us” campaigns also generated substantial reach, with 12,663 and 4,788 respectively.
- The “Listos California / Disaster Preparedness” campaign, which ended earlier, had a lower reach at 472.
Conclusion:
BrandGOV’s digital marketing efforts have resulted in increased engagement and reach across its social media platforms. The successful campaigns, especially “VaccinateSolano / Together Towards Health” and “Vote Safe,” have contributed significantly to this growth. To continue building its online presence and engaging with the audience, BrandGOV should consider focusing on content strategies that have proven effective and expanding its presence on Instagram and Twitter to achieve more balanced engagement across all platforms.
BrandGOV Client Report:
