Our Efforts:
- Led the outreach efforts in July 2020 When Solano County Census response numbers were flat at 63%
- Spearheaded County-wide Homeless Census Count
- Organized County wide veteran outreach
- Produced 2 Solano Census Awareness weeks
- Produced a 2 city caravan that included PPE giveaways, food boxes and Census voter registration with 17 community partners and 51 volunteers
- Supported Battle of the Census Pop- Ups, produced by Tri-City NAACP
- Coordinated Sponsorship and mini grant opportunities in the community to Maximize exposure
- Organized media buys in TV, Print and digital advertising
Testimonial:
BrandGov played an integral role in supporting a complete, accurate, and equitable 2020 Census count in Solano County in the midst of the significant and unprecedented challenges brought on by the COVID-19 pandemic. K. Patrice Williams and her team artfully executed a multilateral outreach campaign while navigating a continually changing census timeline combined with shelter-in-place ordinances, limited resources, and reports of questionable counting operations. BrandGov’s tactical advertising strategy combined with grassroots organizing helped Solano County finish as the tenth highest responding county in the State of California and exceed its 2010 self-response rate by over six percent.
Final self-response rates especially in places like Fairfield, Vallejo, Benicia, Suisun City, and Rio Vista are thanks to Bay Area Counts 2020 partners like BrandGov who went above and beyond their scope of duties. K. Patrice’s creativity and tenacious leadership style mobilized a diverse partner base across county/city governments and community-based organizations in Solano County’s lowest-responding areas. Additionally, the Solano unsheltered census outreach campaign engaged over 100 service providers in Fairfield and Vallejo in the space of a week to fill a clear and significant outreach gap by the U.S. Census Bureau. BrandGov understood the fundamental need to design hyper-targeted outreach strategies for hard-to-reach groups such as veterans, immigrants, limited English proficient individuals, and unsheltered community members. Activities met community members where they were: through schools, PPE and food distribution, gas stations, grocery stores, churches and neighborhoods.
United Way Bay Area is appreciative of BrandGov’s exceptional efforts in Solano County and proud to be colleagues and partners in 2020 Census outreach. We are excited to see how they will build off of these success stories and transformative models to create deeper positive impact for communities across Solano County and the Bay Area.
Stephanie Lim
United Way Bay Area
